Recruitment Marketing & Brand Manager

Job Description

As the Recruitment Marketing Manager within our Talent Acquisition team, you’ll be responsible for developing and managing our enterprise recruitment marketing strategy and enabling recruitment marketing across our diverse lines of business.  You will lead the development and delivery of content across our key platforms to develop, assess, and optimize Aramark’s recruitment marketing performance.   You will be highly collaborative with internal stakeholders to influence employer brand and marketing strategies and ensure successful outcomes.  As the primary steward of our employment brand, you’ll influence millions of candidates every year and work alongside a talented and engaged recruitment team to enable recruitment marketing efforts at scale.  

Job Responsibilities

• Manage a recruitment marketing service offering to develop and implement recruitment marketing strategies nationally across 10 lines of businesses
• Create and manage employer branding presence across various platforms, managing and optimizing channels to drive top of funnel performance
• Manage external vendors to innovate recruitment marketing tactics and execute plans and achieve goals to optimize candidate flow
• Build and lead engagement strategies to drive traffic to talent pools and increase hiring outcomes
• Develop and maintain tools, materials and assets for recruiting and hiring teams to leverage to drive attraction to open roles and build brand presence
• Collaborate with the HR and recruitment teams to understand hiring needs and develop targeted marketing campaigns in priority markets
• Analyze and report on the effectiveness of recruitment marketing efforts, leveraging insights to optimize outcomes
• Lead internal marketing efforts to ensure awareness and visibility of open roles to internal talent
• Stay up-to-date with industry trends and best practices in recruitment marketing
• Manage, mentor, and develop direct reports, ensuring optimal performance to achieve desired outcomes

Qualifications

• Bachelor’s degree in marketing or applicable field or equivalent years of work experience specific to the employment branding/social media space.
• Five or more years of experience utilizing digital marketing/advertising tactics for a multi-unit brand.
• Experience managing vendor relationships required
• Three or more years of experience within a recruitment or human resources role is highly preferred.
• Project management experience including creative, development, budgeting, and agency management. 
• Experience using social media data and analytics tools

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.