Sr Director of Sales - Tour and Travel Vertical - Aramark Destinations

Job Description

As the portfolio sales leader for Aramark Destinations, the Sr Director of Sales will be responsible for driving overall sales excellence across the portfolio, with specific responsibility for leading the tour and travel vertical. This role is key in achieving annual sales targets by fostering growth within existing client relationships and cultivating new partnerships. As a strategic leader, the Director of Sales will champion commercial leadership, instilling a culture of sales and revenue generation throughout the portfolio while serving as the primary relationship manager for the tour and travel vertical.

This position is fully remote.

Job Responsibilities

• Act as the portfolio sales leader, driving overall sales and distribution strategies and results across all destinations, with a specific focus on the tour and travel vertical.
• Collaborate with the VP of Sales & Marketing and operational leaders to set annual sales targets and develop sales and B2B marketing plans that align with the leisure segment, focusing on global accounts, wholesalers, tour operators, bed banks, OTA’s and other intermediaries.
• Lead efforts to establish and promote a strong culture of commercial leadership, ensuring that sales and revenue goals are embedded in all business activities across the portfolio.
• Actively participate in key industry associations and travel shows to enhance Aramark Destination’s visibility, positioning, and reputation within the tour and travel market.
• Develop and implement sales plans for tour and travel key accounts in partnership with property teams at each destination, ensuring alignment with quarterly and annual revenue targets.
• Organize and execute client events aimed at increasing product awareness and deepening relationships with key accounts.
• Stay current with and utilize Sales Software to track and report progress against sales targets and key performance indicators.
• Leverage industry-specific sales and marketing reports to drive RevPAR growth and overall sales revenue year over year.
• Lead the hiring, training, and development of sales staff, promoting a culture of accountability, commercial leadership, and continuous improvement.
• Conduct regular onsite visits to assess sales strategies, ensure compliance with Sales Standard Operating Procedures, and implement necessary adjustments.
• Participate in sales calls with team members, providing coaching, support, and sales training to enhance effectiveness and results.
• Work closely with the Revenue Management team and operational leaders to optimize rate strategies and group bookings.
• Cultivate a culture of guest service, ensuring that courtesy, goodwill, and a positive attitude are demonstrated in all guest interactions.
• Collaborate in a cooperative and friendly manner with cross-functional leaders to achieve shared objectives.
• Perform other duties as assigned to support overall business goals.

Qualifications

• Bachelor’s degree preferred, with a minimum of 10 years of progressively responsible sales experience in multi-property hotel sales.
• Proven experience in leisure transient sales with a focus on the tour and travel market.
• Established relationships with key influencers in the tour and travel industry.
• Demonstrated track record of driving growth within the tour and travel segment.
• Ability to influence decision-makers at all organizational levels and drive a culture of commercial leadership and revenue generation.
• Strong business acumen, with the ability to analyze, interpret, and apply financial data to sales performance.
• Ownership of an existing book of business within the tour and travel market is preferred.
• Proficiency in Microsoft Office Suite and Salesforce (or similar CRM platforms).
• Valid driver’s license required.
• Excellent communication and presentation skills, both verbal and written.
• High work ethic, self-initiative, and the ability to work independently or as part of a team.
• Willingness to travel up to 50% as required by business needs.
• Flexibility to work varying schedules to meet the demands of the role.
• Ability to maintain focus on tasks and complete assignments on time, even in a fast-paced environment with frequent interruptions.
• Proven ability to maintain confidentiality and build strong relationships with cross-functional leaders and frontline staff.

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.