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Field Marketing Manager - College of Charleston

Charleston, SC

  • Corporate & Field Support

  • Salaried

Job Description

B.A. and/or MBA, with 7+ years marketing experience 
Microsoft Office Suite: Word, Excel and Power Point 
Influencing without formal authority – able to create an informal network to support program pilots, implementation and collection of best practices and measurement 
Strategic agility – the ability to be the region marketing strategist and advisor to the RVP 
Business analysis – ability to track, analyze, and present results from marketing program implementation 
Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills 
Organizational savvy – Ability to speak to multiple levels within the region, representing a ‘big-picture’, business-oriented view of development 
Dealing with Ambiguity – able to get in, assess the situation, identify key players, set an action plan, and deliver 

Results-oriented – analytical skills and ability to think strategically about the business are essential; accountable for achieving the region’s financial goals through collaboration with the operations team 

Job Responsibilities

  • Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis 
  • Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction 
  • Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups.  Support Business Development with Request for Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs) 
  • Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing 
  • Build Relationships with clients, organization department heads and subgroups/ community groups 

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice. 


  • Requires at least 2 years of product, marketing and / or merchandising experience 
  • Requires people management experience for at least 1-2 direct reports 
  • Requires a bachelor’s degree or equivalent experience in business or marketing 
  • A proven ability to increase sales and measure the impact/return on investment on implementation of programs 
  • A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically 
  • Must have excellent interpersonal skills including presentation, public speaking and client interaction skills 
  • Must be able to efficiently utilize social media and MS Office products to accomplish work tasks 
  • Valid driver’s license and vehicle 


About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on FacebookInstagram and Twitter.

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