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Guest Experience Manager

Worcester, MA

  • Corporate & Field Support

  • Salaried

Job Description

Serves as the Harvest Table marketing and communications liaison on the account leadership team. Works collaboratively with the Director & Associate Director of Guest Experience and account leadership team to develop, implement, and evaluate marketing programs and strategies aligned specifically with Harvest Table’s culinary and guest service vision. Supports business strategies and projects, including (but not limited to) concept & program branding, storytelling, revenue growth through increased participation and check average, meal plan sales & market penetration, guest loyalty & retention, and to enhance value perception.

 

Provides ongoing development, maintenance, and implementation of internal and external client communications and marketing initiatives within accounts, in alignment with Harvest Table’s core values and initiatives.

Job Responsibilities

• Responsible for sales development and execution of annual meal plan campaigns, including oral and written presentations to various target groups (e.g.; on-campus residents, commuters, faculty & staff, etc.).

• Act as mission extenders by building relationships and interacting with clients, university department heads, student organizations, and community groups.

• Responsible for guest insight-driven strategic planning, innovation, creativity, and development of new strategies and tactics for promoting existing or new restaurants, to enhance sales and increase customer satisfaction. This strategic planning is memorialized in an annual client facing marketing plan that serves as a roadmap for the academic year and includes the guest engagement calendar, residential, retail and catering promotions, our social & digital strategy and more.

• Chief storyteller on the team that is responsible for spreading the word about all program initiatives, the people behind the plates, our food and community partners.

• Performs marketing research and data collection, including (but not limited to) focus groups, surveys, campus mapping, guest journey mapping, trend development, target market research, and competitive pricing analysis. • Owner of the guest engagement calendar and liaise with cross functional teams to develop and execute all events.

• (Where applicable) Responsible for managing the marketing and communications team (i.e. Digital Specialist, Student brand ambassadors).

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice. 

Qualifications

  • Bachelor's Degree in marketing, communications, public relations, business administration or related field.
  • 2-3 years’ relevant professional marketing experience.
  • Strong written and oral communication skills.
  • Efficiency in all Microsoft Office products required. Efficiency in Adobe Creative Suite, Canva and WordPress preferred.
  • Proven success in the creation and execution of print & digital communication strategies including, but not limited to, social media channels, and WordPress content management system.
  • High energy, results-oriented individual who can make a difference, takes initiative, makes things happen, accepts accountability, has a “can do” attitude, and has an appropriate sense of urgency.
  • Team player who is creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment.
  • Financial acumen, creative problem-solving ability, and customer savviness.
  • A strong value system, unquestioned integrity, and good listening skills.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on FacebookInstagram and Twitter.

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