Marketing Director, Sports + Entertainment

Job Description

The Marketing Director, Sports + Entertainment, acts as the marketing counterpart to the other function leaders in the region (RVP, VPO, RFD, HRD) in achieving region objectives. The leader is responsible for working with the region operations team to implement the regional marketing strategy, developed in collaboration with regional leadership, to meet the regional count and retention goals. Marketing directors are the ambassadors of our brands and articulate our value differential within the organization. The director also assists District Managers (DMs) and Food Service Directors (FSDs) in meeting client and organizational objectives at key 10-15 accounts identified in the annual regional marketing plan. They will travel as needed to provide on-site support in meeting business goals. 

Job Responsibilities

• Develop and execute comprehensive marketing strategies aligned with overall business objectives
• Lead brand management efforts to ensure consistent messaging and positioning across all channels
• Plan, launch, and optimize integrated marketing campaigns (digital, social, email, events, and traditional media)Analyze market trends, customer insights, and competitive activity to inform strategy and decision-making
• Establish, track, and report on KPIs to measure marketing performance and ROI
• Lead, mentor, and develop a high-performing marketing team
• Collaborate cross-functionally with sales, operations, finance, and other internal stakeholders
• Manage external agencies, vendors, and strategic partnersOversee the marketing budget and ensure effective allocation of resources
• Drive digital marketing initiatives including SEO/SEM, paid media, social media, and website optimization
• Develop and execute demand generation and customer acquisition strategies
• Optimize marketing funnels and customer journeys using data-driven insights
• Oversee content strategy, including creation of compelling brand storytelling and thought leadership
• Manage public relations, media outreach, and brand reputation
• Ensure consistent brand voice and messaging across all communications
• Utilize data analytics to inform decisions, conduct testing, and improve campaign performance
• Present marketing performance, insights, and recommendations to senior leadership
• Identify new market opportunities, partnerships, and revenue growth initiatives
• Support product or service launches and go-to-market planning
• Stay current on industry trends, emerging technologies, and competitive landscape

Qualifications

• B.A. and/or MBA, with 7+ years marketing experience 
• Microsoft Office Suite: Word, Excel and Power Point 
• Influencing without formal authority – able to create an informal network to support program pilots, implementation and collection of best practices and measurement 
• Strategic agility – the ability to be the region marketing strategist and advisor to the RVP 
• Business analysis – ability to track, analyze, and present results from marketing program implementation 
• Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills 
• Organizational savvy – Ability to speak to multiple levels within the region, representing a ‘big-picture’, business-oriented view of development 
• Dealing with Ambiguity – able to get in, assess the situation, identify key players, set action plan, and deliver 
• Results oriented – analytical skills and ability to think strategically about the business are essential; accountable for achieving the region’s financial goals through collaboration with the operations team 

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.