Marketing Coordinator - Dining Services at the University of North Georgia Dahlonega

Job Description

Position Description

The Marketing Coordinator will develop and communicate messaging (digital and print) to support event programming, execution, and additional needs to drive base business growth in the Collegiate Hospitality account(s) in the Dahlonega and Gainesville, Georgia areas.  They will drive social media, marketing, and communication strategies by becoming a presence on the campus, developing dining program awareness and loyalty through multiple mediums and student engagement.

Scope of Role

The successful candidate will be an extremely talented, passionate, and detailed Marketer who will aid in the planning, development, generation, and implementation of print and digital copy. Critical to the role is the ability to dive into details to transform industry subject matter into relevant messages that resonate with, engage, and educate a variety of audiences.  This position will report to the General Manager, with additional oversight from the Regional Marketing Manager.

Job Responsibilities

• Serve as the Community Manager to develop and implement the social media content for all campus dining locations, health and wellness and sustainability.
• Coordinate with the University marketing team to ensure its effectiveness by encouraging adoption of relevant social media and PR techniques.
• Target audiences include students, faculty, staff, and the local community. Focus on increasing followers and driving engagement. 
• Manage day-to-day marketing and pr activities. Duties include online advocacy and promotion, and strengthening campus partnerships.
• Assist managers with the planning of special events.  Responsible for set up and break down.  Ensure all marketing collateral is posted with ample time prior to event start.
• Responsible for the complete creation, accuracy, and delivery of print and digital collateral.  This includes but is not limited to: meal plan brochures, orientation collateral, meal plan 101 documents, cashier guides, residential event signage, retail promotions, meal plan promotions, hours of operation needs, health and wellness signage, sustainability information, monthly event calendars, location and concession signage, emergency signage needs and client facing communication pieces
• Ensure implementation and accuracy of suggested retail pricing.
• This position will manage student interns.  Responsibilities include developing and maintaining task lists, providing guidance, mentorship, and performance feedback to enhance skill development for their performance and development

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
 

Qualifications

Technical Knowledge and Key Attributes

This role will establish strong relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities. Successful Marketing Coordinators should have strong organizational and collaborative skills, a high attention to detail, the ability to juggle multiple projects while meeting demanding deadlines, and the ability to produce high-quality work and project a positive attitude.

• Bachelor’s degree in marketing, journalism, advertising, or communications
• 1-2 years of relevant experience is preferred
• Team player, with the confidence and initiative to take the lead and guide the direct reports and co-workers
• Must be able to communicate and understand directions effectively

This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling and/or extended walking and standing. This role may also require uniforms and/or usage of Personal Protective equipment (PPE).
 

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.