Customer Engagement/Marketing Manager -- Rock Dining

Job Description

Customer Engagement & Marketing Manager The Customer Engagement & Marketing Manager plays a pivotal role in driving meaningful connections between our brand and customers across retail, residential, and catering channels. This position is responsible for developing and executing strategies that enhance customer interaction, foster loyalty, and deliver an exceptional end-to-end experience.

This Customer Engagement & Marketing Manager The Customer Engagement & Marketing Manager plays a pivotal role in driving meaningful connections between our brand and customers across retail, residential, and catering channels. This position is responsible for developing and executing strategies that enhance customer interaction, foster loyalty, and deliver an exceptional end-to-end experience.This role is dedicated to creating innovative solutions that not only meet business goals but also deepen customer relationships and drive long-term satisfaction. This is a fully on-site role at Slippery Rock University.

Job Responsibilities

Social Media & Student Engagement

• Develop and implement engaging content strategies for Facebook, Instagram, and TikTok to increase student interaction and brand visibility.
• Utilize platform-specific trends and features to create interactive posts, stories, and videos that encourage participation and build community.
• Monitor engagement metrics and refine strategies to maximize reach and impact among student audiences.

• Events
• Plan and execute on-campus events and activations that drive student engagement and promote Aramark brands and programs.
• Coordinate logistics, marketing, and social media promotion to ensure successful event turnout and participation.

• Brand & Category Strategy
• Support the development of Aramark category and brand strategies for retail, residential, and catering channels, translating insights into innovation.
• Assist in planning annual marketing strategies and tactics to enhance focus categories and proprietary brands, driving continuous improvement.

• Menu & Brand Development
• Contribute to the creation, repositioning, and refresh of focus menu categories and proprietary brands, including menu constructs and environment/trade dress.

• Cross-Functional Collaboration
• Work with teams across product development, marketing operations, supply chain, sustainability, health and wellness, operations, and sales to develop, launch, and improve focus categories and brands.

• Program & Promotion Support
• Assist in developing key programs, promotions, and yearly activation initiatives that support focus categories and proprietary brands.

• Project Management
• Track and report initiative results against objectives, refine programs as needed, and manage budgets, timelines, and project plans

• Intern Management
• Manage and mentor a team of interns by providing training, guidance, and performance feedback to ensure successful project execution and professional growth.
• Delegate tasks effectively, monitor progress, and foster a collaborative environment to achieve marketing and engagement objectives..

Qualifications

•    Requires at least 1-3 years of experience in product, program, or menu development in food service
•    Requires experience in building marketing capacity and tools in a complex marketing / sales environment
•    Requires a bachelor’s degree or equivalent experience in marketring, hospitality, management, business or related field

•    Strong project management experience leading cross-functional teams in a matrix organization
•    Excellent interpersonal communication skills including strong writing and presentation skills
•    Photoshop proficiency, Adobe Creative Suite (Photoshop, Illustrator, InDesign) & Canva.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.