Director, Coffee Portfolio - Joyride

Job Description

Aramark’s APEX division is dedicated to powering peak retail performance through innovative supply chain solutions and food & beverage enablement. APEX has recently acquired Joyride Coffee—the first and only 100% Aramark-owned coffee brand.  Together APEX and Joyride are positioned to shape the future of coffee at Aramark.

This newly created Director role is designed for a true champion of coffee and brand building. You will lead the Joyride Coffee business, driving brand activation, product development, and growth. Leveraging the APEX team’s entrepreneurial spirit and track record of dynamic innovation, you will engage, influence, and inspire Aramark to realize the full potential of Joyride Coffee across all lines of business and beyond.

Job Responsibilities

• Lead Brand Activation: Develop and execute strategies to activate Joyride Coffee as Aramark’s flagship brand, driving awareness, engagement, and adoption.
• Drive Product Development: Oversee the creation and enhancement of Joyride’s product portfolio, ensuring alignment with market trends and client needs.
• Engage Sellers: Inspire and influence Aramark sellers across all lines of business to champion Joyride Coffee, providing tools, training, and support.
• Client Partnership: Build trusted relationships with strategic partners, driving value and brand expansion.
• Collaborate Across Functions: Work closely with cross-functional partners (sales, marketing, supply chain, convenience retail, technology, finance, etc.) to deliver on Joyride’s vision.
• Industry Leadership: Represent Joyride at industry events generating visibility and credibility for the brand.

Ideal Candidate Profile

• Coffee Industry Expert: Deep knowledge of the coffee industry, with experience leading and growing successful third wave or specialty coffee brands.
• Brand Champion: Passionate about coffee and brand storytelling, injecting meaning and energy into Joyride.
• Proactive Leader: Demonstrates high agency—takes initiative, makes decisions, and drives outcomes.
• Exceptional Communicator: Skilled in verbal, interpersonal, and digital communication; proficient with Windows platforms, Word, Excel, PowerPoint, and Copilot.
• Innovative & Collaborative: Thrives working on a fast-paced, innovative team; able to work cross-functionally and inspire others.
• Flexible & Mobile: Willing and able to travel overnight 25%-50% as required.

Qualifications

• BA/BS is required for this position. MBA favorable.
• 10+ years experience in 3^rd wave coffee brand management and product development.
• 10+ years general business management experience including P&L responsibility.
• 5+ years experience F&B or retail barista operations management.
• Detailed knowledge of cold brew, supply chain, and co-packer fulfillment models.

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.