Marketing Manager - University of Alabama

Job Description

The Marketing Manager of Bama Dining will be responsible for enhancing the brand, with the primary goal of earning repeat business from students, parents, faculty, staff and clients. The ideal candidate is a proactive leader who undeterred by obstacles and strives in high-pressure environments.

If you are a collaborative, innovative thinker with a passion for food, a knack for engaging with diverse audiences, and experience marketing in the hospitality industry, please apply. You will help develop and continuously tell our ongoing story around our people, our purpose, and our food. Team leadership, strategic planning, campaign development, student engagement, revenue growth, relationship building, event planning and public relations are all a part of this dynamic role.

This is based on The University of Alabama’s campus, with occasional nights and weekends expected.

Job Responsibilities

• Lead a team of specialists and interns with focuses on student engagement, event planning, social media and more
• Proactively collaborate with diverse audiences to build a dining program that earns a reputation as one of the best in the country
• Inspire team members at all levels to buy into a culture of service excellence
• Routinely and respectfully challenge the status quo to foster continuous innovation
• Discover, develop and pitch stories to local and national media
• Direct promotional implementation of national retail brands including Chick-Fil-A, Starbucks, Panda Express, Dunkin and many more
• Conduct market research including focus groups, surveying, campus mapping, industry trends, and actively pursue and promote solutions created as a result of the feedback
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
• Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, organization department heads and subgroups/ community groups
• Take advantage of established systems and processes to focus creative energy on program differentiation
• Understanding contract details
• Availability to occasionally work nights, weekends and non-traditional hours

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience
• Requires people management experience for at least 2-3 direct reports
• Requires a bachelor’s degree or equivalent experience in business or marketing
• Strong time management and prioritization skills needed.
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
• Valid driver’s license and vehicle

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Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.