Marketing & Social Media Manager

Job Description

The Marketing & Social Media Manager uses the 4 P's of Marketing and is responsible for implementing marketing programs which support profitable growth, consumer satisfaction, and client retention within multiple college/university accounts for Aramark Collegiate Hospitality. This position helps to support all critical business initiatives including pricing, overall sales growth, meal plan selling, consumer engagement and retention, and brand standards and image for Aramark Collegiate Hospitality and for their clients.  

COMPENSATION: The hourly rate or salary range for this position is $100,000.00 to $150,000.00. If both numbers are the same, that is the amount that Aramark expects to offer. This Aramark's good faith and reasonable estimate of compensation for this position as of the time of posting.

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits may vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation.

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity. 

Job Responsibilities

• Responsible for driving base business growth programs and strategies to increase sales, ensure pricing accuracy, drive mandatory meal plan upgrades and increase voluntary meal plan sales. Ensures all promotions, sales enablers and other growth initiatives are implemented across accounts. Aligns with Collegiate Hospitality team to implement national programs.
• Responsible for writing Client facing Marketing and Communication Plans, Business Reviews and Student Roundtables with operations and ensures implementation and measurement. Interacts with and maintains relations with client and student leader organizations. Ensures accurate and timely stakeholder communications.
• Responsible and accountable for the results entered into Meal Plan Analytics database.
• Responsible for consumer engagement initiatives as well as the facilitation of DiningStyles and “Voice of the Consumer.”
• Develops a systematic approach to planning, implementing, and tracking marketing projects for their district.
• Looks for opportunities to implement new products and services which support sales growth and client retention.
• Drives account innovation, engagement events and development of residential, catering and retail marketing plans.
• Manages unit level marketing coordinators and interns to ensure implementation of all programs.
• Manages peer to peer student teams and interns to ensure voluntary meal plan growth and execution of other tasks.
• Supports management teams with administration of marketing training and development programs for employees including Service Excellence and brand standards.
• Participates in the contract re-bid/extension process by helping to facilitate the Strategic Account Review process. May be called upon to assist with national or regional EngageIQ processes.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice. 

Qualifications

• The successful candidate will possess a bachelor’s degree from an accredited college or university and have five plus years’ experience in a marketing or sales role. 
• Sales Acumen
• Project Management
• Financial Analysis
• Written Communication
• Social and Digital Media Marketing
• Negotiation Skills
• Presentation Skills
• Collaboration
• Moderate travel up to 50%

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.