Marketing Manager - Central & North Alabama District - Collegiate Hospitality

Job Description

The District Marketing Manager is responsible for supporting multiple Aramark clients in Central and North Alabama with marketing strategy, guest engagement, storytelling, sales support and more.

This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards. The ideal candidate is a collaborative, innovative thinker with a passion for food, a knack for engaging with diverse audiences, and hospitality sales and marketing experience. You will help develop and continuously tell our story around our people, our purpose, and our food.

This person will be based at an account in Huntsville or Montgomery and will require frequent travel throughout the territory.

Job Responsibilities

• Develops strategic marketing plans that include a mix of customized and proprietary solutions.
• Collaborates with multiple departments to execute marketing plans to enhance sales and boost guest satisfaction.
• Builds relationships with clients, student groups, parents/guardians, department heads and community groups.
• Conducts marketing research through focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis.
• Develops and executes sales campaigns, including oral and written presentations to various target groups.
• Supports business development with Request for Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs).
• Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, social media.
• Manages content on network of digital screens including nutrition, promotional, and educational info.
• Leads a small team that provides on-site support.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change, or new ones may be assigned without formal notice.

Qualifications

• Requires at least 3 years of marketing, sales or merchandising experience 
• Requires people management experience for at least 2-3 direct reports 
• Requires a bachelor’s degree or equivalent experience in business or marketing 
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs 
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically 
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills 
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks 
• Valid driver’s license and vehicle 

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.