Marketing Coordinator - Lifeworks - New York City, NY

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New York, NY US
Worker Type :
Posted Date:
3/7/2018 12:23:31 PM
Marketing and Communications
Work Type:
Line of Business:
Business Dining

About Aramark:


Aramark (NYSE: ARMK) is in the customer service business across food, facilities and uniforms, wherever people work, learn, recover, and play. United by a passion to serve, our more than 270,000 employees deliver experiences that enrich and nourish the lives of millions of people in 22 countries around the world every day. Aramark is recognized among the Most Admired Companies by FORTUNE and the World’s Most Ethical Companies by the Ethisphere Institute. Learn more at or connect with us on Facebook and Twitter.


About LifeWorks:

Founded in 2008, LifeWorks Restaurant Group creates customized restaurants in office buildings that are unique to each client organization we serve. Our goal is to "Inspire Life at Work" and our chefs are dedicated to the creation of menus that use local ingredients to prepare sustainable, authentic dishes from scratch each day. From the beginning of each client relationship, the team at LifeWorks Restaurant Group establishes a transparency with its partners, from space design and delivery to the marketing of the final, branded product. For more information, please visit:



The Marketing Manager will support LifeWorks at the designated business location assigned to, and partner in the development, implementation and evaluation of marketing programs and strategies. Specifically supporting business strategies and projects including but not limited to sales growth, market penetration, customer retention, quality, image, improved profit margins and improved market share. You will be responsible for supporting operations managers.


We are currently seeking the right individuals that are willing to embrace our values, our culture and join our mission to impact our customer's lives every day and everywhere. As LifeWorks continues to grow and expand our business, we offer up tremendous career opportunities. Our full-time positions offer a flexible schedule, primarily Monday through Friday, and a great working environment along with full benefits. Our part-time positions are perfect for students or if those trying to find a second job. 
For more information, please visit:



Job Summary: This position will assist in development and implementation of marketing plans and programs for one of our corporate dining Lifeworks accounts. The unit marketing coordinator reports to the unit marketing manager. The unit marketing coordinator helps support all critical business initiatives including sales growth, market penetration, customer retention, quality image, improved margins, and market share for the unit.


Key Responsibilities

  • Responsible for the development of strategies to grow our business in the Retail Channels, QSR, Full Service, Coffee, and Convenience.
  • Ensure locations are adhering to Pricing Strategies, Plan-o-grams, Brand Standards
  • Cultivate positive working relationships with clients of all levels
  • Conduct secret shopper audits on all units and report results to marketing manager
  • Responsible for measuring the results of the marketing initiatives and gaining customer feedback
  • Accountable for achieving financial results through team efforts
  • Implementation and execution of corporate driven programs and on- campus promotions as delegated by the marketing manager
  • Coach managers, supervisors and hourly employees on Customer Service
  • Expand Merchandising opportunities in Retail Channels
  • Leverage brands and vendors for marketing opportunities
  • Work with managers across campus to ensure their needs are being met
  • Optimizing dining services efforts related to recycling, energy efficiency, waste reduction in the food environment, local food purchasing, and ways to integrate research on new methods
  • Communicating our sustainability efforts to the campus community effectively and generate more awareness on sustainability efforts
  • Work with Marketing Manager to raise meal plan holder retention and lower attrition
  • Assist in the development of corporate and client reports: SUPR, Ops Review, Marketing Plan, etc


  • Bachelor's Degree ia required. 
  • Minimum 2-5 years of marketing or related experience within the food and beverage, fast-casual restaurant, or consumer products industries.
  • Demonstrated ability to evaluate data, trends and consumer preferences and translate that into innovative concepts and solutions.
  • Great communication skills both written and oral
  • Strong leadership skills
  • Ability to work successfully in a team environment promote team work
  • Effective sales and presentation skills are also required
  • A proven ability to increase sales and measure the impact/ROI on implementation of programs

Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer – Minority/Female/Disability/Veteran

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