ECommerce Manager- Aramark Retail Division - Colonial Williamsburg

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Location:
Williamsburg, VA US
Worker Type :
Salary
Services:
Sales
Posted Date:
12/1/2017 4:25:31 PM
Category:
Marketing and Communications
Work Type:
Fulltime-Regular
Line of Business:
Leisure
ID:
146733
Overview:

Aramark (NYSE: ARMK) is in the customer service business across food, facilities and uniforms, wherever people work, learn, recover, and play. United by a passion to serve, our more than 270,000 employees deliver experiences that enrich and nourish the lives of millions of people in 22 countries around the world every day. Aramark is recognized among the Most Admired Companies by FORTUNE and the World’s Most Ethical Companies by the Ethisphere Institute. Learn more at www.aramark.com or connect with us on Facebook and Twitter.

 

Aramark’s leisure group specializes in lodging, recreation, conference centers and meeting services. The scope of our operations includes lodging, conference and meeting space, houseboats and other marine activities, retail merchandise, casual and fine dining experiences, and interpretive tours in some of this country's most pristine protected lands and national parks. We have been active partners with the National Park Service for over 20 years, providing high-quality visitor services in numerous locations across the United States. We are one of the nation’s leading managers of conference centers with a strong focus on customer experience. We are considered a premier provider of professional services by clients and competition alike, committed to providing high-quality recreation, hospitality and authentic experiences to clients and visitors from all over the world.



Description:

Summary:

This position is responsible for developing the strategy for the expansion and innovation of ecommerce solutions within Aramark's retail division at Colonial Williamsburg including managing and operating the division's ecommerce site and the digital tools and tactics that accompany them. The eCommerce Manager will collaborate with multi-functional groups to ensure that the evolving ecommerce platform is designed and delivered drives increased revenue, client retention and ease of execution. Position the brand and products in a way that maximizes revenue while also minimizing conflict/issues with the existing “brick and mortar” ordering experience.   This position will report to the Resident District Manager. 

Key Responsibilities:

  • Manage re-design and user functionality of e-commerce and digital platforms with the goal of maximizing revenue and improving user experience.
  • Develops email marketing campaigns and digital tools such as Search Engine Optimization (SEO) to market the site.
  • Manager of day-to-day operations of ecommerce site
  • Review and analyze user experience data to inform site enhancements, review program performance and make adjustments to enable growth
  • Creation & maintenance of tools and training related to ecommerce
  • Manage 3rd party relationships, including google Ad Words
  • Implement targeted promotion strategies to segmented customer groups.
  • Track and manage initiatives to allocated budget and calendar.
  • Oversee the execution of the roadmap the development of enhanced ecommerce solutions that further enable growth. 


Qualifications:
  • Bachelor’s degree with a concentration in Marketing
  • Minimum of 5-8 years of experience developing & implementing a successful eCommerce strategy in both the business to business and consumer product industries. 
  • Strong understanding of key Digital Marketing principles & activities (i.e. SEO/SEM, Acquisition, Conversion, Marketing Communication, Brand Message, etc.).
  • Excellent Project Management and Customer Facing skills with proven experience directing change.
  • Must have experience or a demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization.
  • Strong communication skills will include: oral communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization.
  • This position requires solid strategic, analytical, and decision-making experience.



Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer – Minority/Female/Disability/Veteran

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