Manager, Consumer Digital Marketing

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Location:
Philadelphia, PA US
Worker Type :
Salary
Services:
Posted Date:
11/15/2017 11:25:16 AM
Category:
Marketing and Communications
Work Type:
Fulltime-Regular
Line of Business:
Corporate
ID:
145297
Overview:


Description:

The Manager of Consumer Digital Marketing is responsible for executing and supporting the marketing strategy and product evolution of Aramark’s consumer digital applications. The role is responsible for managing marketing strategies and campaigns that strengthen/scale our digital touchpoints, drive adoption and use of mobile apps and other digital channels. This is a highly collaborative role and the candidate must work closely with multiple Aramark functions (sales, operations, training, field marketing, insights/analytics, IT, finance) and external resources (technology partner, agencies, vendor partners) to ensure success.

 

The candidate will report directly to the Director, Digital and Web Marketing. They need to be proactive, detailed oriented, a creative thinker, and have the ability to work within a team. They should also be able to prioritize task demands and work independently.

 

Specific responsibilities include: 

 

Product

  • Leverage consumer insights and data to inform the digital product roadmap; work with IT and 3rd party technology partners to ensure delivery of enhanced features and UI
  • Inform product release schedules, prioritizing enhancements and communicating updates and impact of change management to all stakeholders
  • Execute insights plan to understand the brand health of our digital brands, evolve branding strategy/messaging as necessary over time
  • Develop deep understanding of Aramark menus, brand offerings, and work with insights, menu development and field teams to ensure optimized menu offering within the app

Promotion

  • Manage marketing campaigns to drive acquisition and engagement (printed collateral, digital, mobile, social, email, client communications, etc.)
  • Work with line of business and field marketing/operations teams to ensure execution of marketing promotions and collateral
  • Leverage user segmentation/data to build campaigns that drive engagement, frequency and encourage loyalt
  • Work with Aramark food/CPG partners to build support for promotional programs through vendor marketing fund
  • Create on-going measurement and analysis on the effectiveness of campaign initiative
  • Evangelize the product across the organization and act as a brand ambassador to enforce standards and governance in how its marketed and promoted

Content

  • Drive engagement through a content strategy that strengthens the brand and the bond between the product and consumers
  • Own the content calendar, messaging strategies and work with 3rd party technology partner to execute content within email, push notifications and other communications vehicles

Sales

  • Work with sales/growth organization to appropriately position the brand (and Aramark mobile/consumer/tech) to current and prospective clients
  • Work with brand and growth teams to build content that strengthens Aramark’s reputation as an innovative company


Qualifications:
  • Bachelor’s degree in marketing, communication, technology, or significant relevant work experience
  • Minimum of 5-7 years business experience in marketing or communication on client or agency sand experience in the digital/mobile marketing space
  • Proven experience and performance in marketing mobile brands
  • Superior hands-on knowledge of marketing technologies and partners (email, CRM, social, paid media)
  • Well-networked in the mobile space - ability to keep up on trends and new innovation
  • Strong written, verbal and technical communication skills with thorough attention to detail
  • Existing knowledge of mobile marketing

Other skill sets and experiences required include:

  • Must demonstrate the ability to impact and influence across the enterprise
  • Must also possess strong collaboration skills with other departments and stakeholders to create appropriate solutions
  • Ability and desire to perform and produce at high levels within matrixed project teams



Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer – Minority/Female/Disability/Veteran

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