Sales and Marketing Manager (Zephyr Cove, Lake Tahoe)

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Zephyr Cove, NV US
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Posted Date:
4/11/2018 6:24:35 PM
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Aramark (NYSE: ARMK) is in the customer service business across food, facilities and uniforms, wherever people work, learn, recover, and play. United by a passion to serve, our more than 270,000 employees deliver experiences that enrich and nourish the lives of millions of people in 22 countries around the world every day. Aramark is recognized among the Most Admired Companies by FORTUNE and the World’s Most Ethical Companies by the Ethisphere Institute. Learn more at or connect with us on Facebook and Twitter.


Aramark’s leisure group specializes in lodging, recreation, conference centers and meeting services. The scope of our operations includes lodging, conference and meeting space, houseboats and other marine activities, retail merchandise, casual and fine dining experiences, and interpretive tours in some of this country's most pristine protected lands and national parks. We have been active partners with the National Park Service for over 20 years, providing high-quality visitor services in numerous locations across the United States. We are one of the nation’s leading managers of conference centers with a strong focus on customer experience. We are considered a premier provider of professional services by clients and competition alike, committed to providing high-quality recreation, hospitality and authentic experiences to clients and visitors from all over the world.

  • Solicit, negotiate and confirm new and repeat business through various efforts (outside sales calls, telemarketing, referrals, tradeshows, sales missions, internet prospecting, etc).  Prompt and competent follow-up on leads/referrals, use of reader board analysis, and networking in order to maximize room revenue to meet and/or exceed individual and team sales and revenue goals.
  • Develop and continually enhance relationships with key accounts, business and travel industry accounts, community organizations and professional associations to maintain high visibility and increase market share.  Responsible for building Relationship Strategy and driving customer loyalty by delivering superior service throughout each customer experience.  Able to successfully close profitable business and achieve revenue targets.
  • Conduct property site inspections with potential customers. This involves walking client throughout property and grounds while performing an oral presentation of facilities and amenities. Be aware of hotel features and benefits, operations and competitive strengths and weaknesses to assist customers in their buying decisions.
  • Identifies and anticipates market trends and volatility. Recommends alternative options & solutions to improve sales.
  • Lead, develop, train and coach respective team members within the sales and catering discipline.
  • Develop and implement creative sales strategy by analyzing historical, current and future hotel/market/account trends.
  • Directs the implementation and follow through of all sales standards and initiatives according to Aramark guidelines and Standards of Operation.
  • Ensures the assignment of all groups and functions, as well as, the accurate and timely communication of event needs to conference planners and operations team.
  • Increases account revenue and/or operating profit contribution by promoting ancillary spend and creating other opportunities for growth. Up sells and makes creative suggestions to clients.
  • Maintain accurate, legible records and files consistent with sales and catering system. Create and distribute effective internal and external communication (written and verbal). Prepare and maintain sales related reports.
  • Responsible for developing and implementing revenue and yield strategies related to group and transient rooms, group sales, meeting room rental, local catering sales and related revenue. Focus on market segmentation, pricing, direct sales, marketing and other strategies to maximize profitability for the property.  Accountable for achieving targeted performance relative to market, budget, forecasts and guest satisfaction scores. Direct and manage all group, transient, and catering sales activities and resources to maximize revenue for property.
  • Regularly visit and shop the competition to stay abreast of their rate strategies, clientele and any changes in facilities, services and market position
  • Sell market segments for Zephyr Cove Resort and Lake Tahoe Cruise- Corporate, Destination Management Companies, Government agencies, Social, Military, Education, Religious, Fraternities and Family Reunions
  • Attend market segment tradeshows, sales calls and client meetings
  • Follow the set marketing calendar for advertising, promotions, social media and websites
  • Work directly with corporate marketing team and partners
  • Summarize and evaluate promotions
  • Research and suggest new marketing outlets
  • Represent the property by participating in local association meetings
  • Assist with over flow of all segments if needed
  • Other duties as assigned  

  • High school diploma or equivalent is required. 
  • 3  years’ experience in sales, group catering events or like employment
  • Demonstrated oral and written communication skills
  • Planning, organizing and effective time management skills
  • Experience with computer applications including but not limited to: Microsoft Office, Maestro, Opera, Springer Miller System or other property management systems. Other experience with sales based CRM applications
  • Professional appearance and demeanor
  • Ability to work effectively under pressure and meet established goals & objectives
  • General financial acumen

Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer – Minority/Female/Disability/Veteran

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